Client:
Otsuka America Pharmaceutical, Inc.
Services:
Brand Identity
Brand Activation
Social Campaign
Awards:
→ Social Media Campaign of the Year: Gold
→ Community Engagement: Bronze
→ Mental Health: Finalist
→ Healthcare & Pharma: Finalist
→ Use of Social Media: Silver
Challenge
Young people are sidelined by mental health
Young adults aged 18-24 are currently facing an urgent mental health crisis. And while awareness and conversations around mental health are rising, young adults are still being left out by a world that devalues them. There is no one place where they can connect, learn, and find a sense of worthiness and belonging.
Idea
Celebrate the value of every mind
We created a movement that changes peoples’ beliefs about what mental illness is and what it means to live with it. The Society of Valued Minds invites young adults to reclaim their lives from mental illness and share their stories. This platform blends the power of artistic expression with breakthrough moments in culture, bringing vibrancy and relevance to this space like never before.
Through compelling content and beautiful design, SoVM inspires, informs, and connects young people living with mental health conditions, giving them a safe space where they belong.
Collaborations with mental health nonprofits such as This Is My Brave, Morgan's Message, and the Sound Mind Live music festival amplify all of our voices in the fight against stigma.
Changing the mental health landscape, one like at a time.
SoVM invites young adults to reclaim their lives from mental illness through the power of self-expression.
Influencers like Blake Silva share how they use self-expression to help them manage their mental health conditions.
Every day, we reach new minds, helping them realize their value.
SoVM user-generated content allows everyone to get involved and share their authentic perspectives. Because every single human mind has value. And we want the world to know it.
Previous