Client:
argenx
Services:
Branding: Brand Guidelines, Logo, Packaging, Campaign, Data Visualization:
Personal: IVA, CiVA, Leave Behinds, Congress
Digital and Media: Website, Programmatic Media, POC, HCP Social Media, Journal
Awards:
→ Branded Website Healthcare Professionals: Silver
Challenge
A lack of energy
Generalized myasthenia gravis (gMG) is a disease characterized by debilitating muscle weakness. HCPs and patients alike were satisfied, even complacent with longstanding treatment options. Our challenge was to move the category and its treatments into the future through advanced science and modern marketing.
Idea
Science that gets to the heart of gMG, precisely
VYVGART is designed to address the complexities of gMG. For the first time, HCPs can target a new pathway to manage this difficult-to-treat condition. Using insights from research, creative thinking, and, most importantly, deductions from a carefully crafted data strategy, we executed an equally precise launch for VYVGART.
The VYVGART fragment is the beating heart of the brand, brilliantly crafted by combining a highly scientific approach with a keen sense of design.
Even the packaging elevates the brand experience, leveraging design to connect with customers.
We believe that beauty can unlock the power of science; therefore, every brand interaction for VYVGART conveys the vibrant nature of this transformational advance.
Every detail, from icons to data visualization, strengthens the integrity of the brand and the consistency with which it is delivered.
As the main digital home for VYVGART, the brand website seamlessly blends a bold, engaging campaign and design strategy with an equally strong clinical story.
Previous