Client:
Galderma
Services:
Launch
Branding
Campaign
Challenge
Dermatologists know BPO
Benzoyl peroxide (BPO) has been a dermatology mainstay for decades. It's widely known for its ability to effectively treat acne. Never before has BPO been suitable for the sensitive skin of patients living with rosacea. Until now.
Idea
Science to set a new standard
With innovation that enables both powerful and gentle results, EPSOLAY cream is setting a new standard in rosacea care. EPSOLAY cream takes BPO and pairs it with innovative microencapsulation technology to create a rosacea treatment unlike any other—one that is strong on rosacea, but soft on skin.
Revolutionary microencapsulation technology is at the heart of EPSOLAY Cream. Our branding system makes this tiny but powerful technology our focus.
The clean packaging design reinforces the impact of this innovation.
EPSOLAY Cream is a reinvention of rosacea care through novel technology. Contemporary branding accentuates this advance.
In the complicated prescription world, we use design to simplify the steps for EPSOLAY Cream application throughout digital assets.
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